21 FAHREINHEIT, MUMBAI

Located in Oshiwara, Mumbai, 21 Fahreinheit spreads over 820 square feet with everything, from the tables, chairs and dinner plates to the curtains and chandelier, carved out of ice! India?s first ever ice lounge, at 21 Fahrenheit the thermometer reads a chilly minus six degrees.

As the coolest place in town, 21 Fahreinheit is a novel way for Mumbaikars to get together with friends and enjoy a chilled drink with a difference ? sipping on a selection of fun mocktails that come served in glasses carved completely out of ice! 21 Fahreinheit also offers those patrons needing some thawing out, the chance to enjoy a steaming hot meal in the Pan-Asian open kitchen restaurant on the level above.

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SAPPHIRE, MUMBAI

Stylish, chic, startling; Sapphire-Colaba brings radiance and vibrancy back to fashion. Blending western cuts with conventional Indian embellishments, Sapphire-Colaba, is out with its latest collection of stylish tunics, tops, dresses and accessories.

The contemporary fashion brand showcases exclusive and exquisite designs by designers Divya and Dipika Israni, partners, Sapphire-Colaba. The range also includes superbly crafted handbags and accessories that consist of belts, necklaces, cuffs, earrings and rings.

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REBIRTH, MUMBAI

Birla Lifesciences, the latest venture by the Yash Birla Group, launched Rebirth, a store that encompasses a total wellness experience at Phoenix Mills, Lower Parel. The Rebirth Store is a new and exclusive concept in luxurious shopping. The store is designed in complete white with a honey comb structure at the entrance. This represents nature and the colour white signifies all things pure.

The wellness experience offered includes a holistic range of products and services derived from natural extracts and active ingredients. The Rebirth Spa offers an array of personalised therapies and authentic reflexology treatments.

Rebirth takes care of its customers by providing personalised service by trained experts who guide them in selecting the products for their lifestyle requirements. Every effort has been taken to ensure that the shopping experience is as impeccable, effective and long-lasting as the products. The company plans to open 47 stores nationally by end of 2010.

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TITAN ZOOP, MUMBAI

In sync with its vision to address the requirements of all customer segments, Titan, the leader in the Indian watch industry, announced its strategy to strengthen its kid?s brand, Zoop. Piloted in six cities in 2008, Zoop will now be made available in 1200 outlets across 140 cities in India. Zoop offers as many as 70 styles for boys and girls and is very affordably priced from Rs 350 to Rs 900.

Each watch from Zoop fits the brand proposition of 'Be a star.' The girls' watches are a plethora of candy colours and summer flowers making it a must have style accessory for the young lady. Whereas the watches for boys are inspired by the nautical colours and sail elements.

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PLANET SPORTS, PUNE

Planet Sports, India's largest multi-brand sports and lifestyle specialty retail chain opened its new outlet in Pune. Spread over a 4000 sq. ft. space, the store offers consumers a wide selection of International sports and lifestyle brands such as Skechers, Wilson, Converse, Speedo, Prince, Reebok, Nike, Adidas, Spalding and Puma.

The collections have been inspired by contemporary trends relevant to the youth of India. The apparels are trendy and fashionable and are in complete sync with the sports feel and track/court requirements. The store's 'tone and manner' has been created to provide customers with a 'total shopping experience.'