HUNT

MUMBAI

TRIBAL ROUTE

Tribal Route is not just another store. It's a store of specially created handicrafts. A store that houses only 'Made in India' products. It is a melting pot for creative expression. The store has three quaint little cottages- an archetypal village setting that ferries you from the hustle bustle of the city to the idyllic charm of the store. The courtyard like entrance called as majlis is a warm place to laze around or gather with friends or simply network. You can make yourself a cuppa or just sit back with a book.

From pots, candles, cutlery, lanterns, essential oils to stationery, footwear, rugs, jewellery- everything in the store is made from natural materials like coconut, wood and bamboo. "We believe each piece is a story by itself," says Nihar Mehta, the store owner. Coasters, kettles of wood, forks, spoons all of them with bright hues, forms, shapes, designs make shopping a memorable experience. Carefully selected and specially created hand crafted merchandise from a wide range of artists and vendors across India, Tribal Route is a repository of recycled goodies as well. You can find Bisleri bottles neatly decorated with pictures of your favourite Bollywood actors. That's not at all. There are also posters of old Hindi films skilfully framed up for sale. The mascot of the store, the frog, is ubiquitous. What more- each frog in the store has a cricketer's name. You can find a Yuvraj and Shoaib right at the entrance of the store. The other two cottages of Tribal Route are devoted to home furnishings. Cottage Nos 18, 22 & 29 Aram Nagar 2, J.P.Road, (Beach Road) Versova, Machlimar, Andheri - W,Mumbai 400 061

ETHNICITY

Spread across over 20,000 sq.ft, the Ethnicity store is located on the second floor of R City Mall, Ghatkopar (West). The store has six sections, namely ? Rani Market ? a collection of saris, bridal wear, salwar kameez, designer wear, fusion wear, party wear, dupattas, mojris and chappals, embroidered bags, mix n match, dress material and unstitched suits; Raja Market ? a collection of sherwanis, churidar sets, jodhpuris, party suits, party shirts, casual kurtas, accessories; Chota India ? a collection of kids ethnic wear, and party wear Sona Chandi - a collection of costume jewellery fashion jewellery and semi precious jewellery; Ghar Aangan - a collection of home decor products including bed and linen, gift items, toys, handicrafts, etc; and Thoda Aur ? including stationery, fragrances, aromatherapy, candles, incense, Ayurveda and natural products.

"Ethnicity is a celebration of everything Indian under one roof. Ethnicity was born out of an idea to share with our customers, an experience, that reconnects them with India?s rich cultural heritage, its colours, its festivals, its fabrics and handicrafts," says Kishore Biyani, CEO, Future Group. Ethnicity features a number of leading brands, both in the premium and mid segment market.

Premium brands include, Zari- a designer bridal wear and saree brand from Jaipur; Raghuvendra Rathore's brand, Blue Mantra; and Anita Dongre's brand, Global Desi. This store has a vast handicraft section that shelves brands like Kutch Kutir, Rural Crafts, Charbhuja and Industree etc.

Ethnicity stands out as a uniquely Indian cultural experience that can be enjoyed by every community and by the people of every age. Ethnicity, 2nd Floor, R CIty Mall, Ghatkopar (W), Mumbai.